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This web page states the following, "About Ivy Equipment - Local, Experienced, Dedicated." We saw that the web page said " Four of the former principles in Ivy Hi-Lift, an industry leader in the rental, sales and service of high reach equipment in the Pacific Northwest for over 40 years, opened Ivy Equipment on September 1, 2006." It also said " Now, Kevin McPhail and Dennis Reeves retain the same enthusiasm and integrity that became synonymous with the Ivy name. Now part of C and E Rentals, you can count on a continuation of the outstanding service youve grown to expect." The header had Ivy Equipment as the highest ranking optimized keyword. It is followed by Equipment rentals, tool rental in Portland OR, and contractor tool rental in Tualatin OR which isn't as ranked as highly as Ivy Equipment. The next words ivyequipment.com uses is tool rental in Eugene OR. tent rental Portland OR was included and could not be seen by web crawlers.